Swipp Launches DIY Survey Tool

Social media intelligence platform Swipp has launched a new DIY tool called Swipp Surveys, which enables users to run surveys via the web, Facebook, Twitter, text message and e-mail; see results over time; and watch how geography affects how people think and feel.

The tool is geared to getting multi-question feedback from fans, readers and customers, and uses a slider allowing answers on a scale from -5 to +5, with results displayed in an infographic. Feedback is anonymous, and sentiment about projects, products or ideas can be tracked over time and sorted by geographic location.

CEO Don Thorson comments: 'Don't be fooled by how simple it is - Swipp Surveys is a rich source of insight about your audience. For the first time in history, we're living in a pervasively connected world. Swipp lets you take advantage of that.'

Earlier this month, the firm launched a tool called Swipp Polls for Facebook, to enable users to obtain a graphic plotting sentiment within the community.

Web site: www.swipp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.