SAP Rolls Out Big Data Tool

Management software giant SAP has released a new tool called SAP Social Contact Intelligence, to enable businesses to 'unlock' sentiment and contact insights from both social media channels and internal data.

SAP says the tool has been developed to help companies access and analyze the large amounts of internal customer data stored in disparate systems across their organizations, as well as external social media data. Marketers can use it to incorporate social sentiment insights directly into their campaigns to identify and target prospects and influencers. In addition, the tool can be used to analyze product and service complaints from social channels, proactively identify trouble spots and take preventative measures.

The solution is powered by the firm's HANA real-time insight and personalization platform, of whose NLP text analysis and predictive engines it makes use; and is part of the SAP Customer Engagement Intelligence solution.

Web site: www.sap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.