Walton Sells Shares in Quantium

Former Mindshare Australia CEO Chris Walton has sold his shares in customer data analytics firm Quantium for an undisclosed sum, and stepped down from his role as Principal with the business.

Quantium, which has operations in Sydney, Melbourne and Brisbane as well as in Hyderabad, India, offers a range of analytics tools including customer profiling and prediction of their business impact; plus big data strategy, business intelligence and competitive intelligence services.

Earlier in the year, supermarket giant Woolworths acquired a 50% non-controlling stake in Quantium, which in return has gained access to Woolworth's customer data and provides insights to its packaged goods suppliers.

Walton (pictured) had served as a Principal with the firm for the past four and a half years, prior to which he worked for Mindshare for eleven years in senior roles including CEO of Mindshare Australia and CEO of Mindshare China. Earlier in his career, Walton held planning and client exec roles at JWT, Saatchi & Saatchi Advertising, and billets.

In an interview with online marcoms news publication Mumbrella, Walton said the split with Quantium had been amicable and he would be moving on to new challenges.

Web site: www.quantium.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.