Lotame Opens Singapore Office

US-based web analytics and behavioral targeting firm Lotame has opened an office in Singapore and appointed Mathew Ward as MD of the Asia Pacific region.

Lotame's flagship audience data management platform Crowd Control gathers first-party unstructured audience data from publisher sites, allowing clients to combine this with third-party data in a single interface.

Ward (pictured) will be responsible for driving sales and brand awareness across APAC. He joins from digital advertising and technology firm Komli Media, where he was Chief Revenue Officer in Singapore. Earlier, he was CEO of Admax Networks, before its sale to Komli, and General Manager of Elanex in Sydney, Australia.

Andy Monfried, Lotame's founder and CEO, comments: 'The need for data-driven marketing in Singapore and in the APAC region as a whole is an opportunity to put our DMP into the hands of publishers and marketers worldwide. With Mathew as head of our new Singapore office, we can better serve our existing clients locally and drive new business opportunities for our firm.'

Web site: www.lotame.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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