App Annie Adds Another $15m

App store analytics firm App Annie has raised $15m in Series C funding, which it will use to grow its sales and marketing teams in San Francisco, expand its global offices across Asia and Europe, and accelerate its product development program.

App Annie, which has offices in Beijing, Paris, San Francisco, Tokyo and Hong Kong, provides app ranking data and mobile analytics - app store download, sales and other data for iOS & Android. Last August, the firm secured $6m in Series B financing, which it is now using to accelerate take-up of its products and increase its presence across the US, China and Japan.

New funding has been led by Sequoia Capital, with support from existing investors IDG Capital Partners, Greycroft Partners, e.Ventures and Infinity Venture Partners. As part of the deal, Sequoia Capital Partner Tim Lee joins the Board of Directors, as does Greycroft Partners Venture Partner Alan Gould, who also serves as uSamp CEO.

Commenting on the investment, App Annie CEO Bertrand Schmitt (pictured) said: 'While we could have easily raised a larger round, our efficient business model gave us the flexibility to take less, which is a testament to our products and the team we've built. For us, Sequoia Capital is not only an investor, but also a partner and advisor that will help us accelerate our plans to expand our platform so that all companies can understand the global app and digital content ecosystem.'

Web site: visit www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.