Harpeth Marketing Launches Business Planning Course

MR industry marketing and sales consultancy Harpeth has launched the M|R Marketing Workshop, an online educational program for agency owners, senior execs and independent research consultants.

Over a 6-week period, participants log in every two weeks for a two hour session to learn the process of marketing & sales and be walked through the creation of their own customized business development plan. In between, they work on their own plans, with one-to-one telephone coaching available. At the conclusion, plans are reviewed, and they can then access quarterly coaching sessions for the following year.

Company founder Steve Henke says the course was developed 'in direct response to what research firm executives across the country have been telling us since we opened our doors… that they often have no plans or processes in place for revenue growth, that they're not sure how to differentiate themselves in the marketplace and that they rely too much on others - referrals and one or two large clients - to be successful.' Henke says the 'big takeaway' for each participant is a comprehensive marketing & sales plan customized to their 'skills, experience, bandwidth and budget'.

More about the course is at www.mrmarketingworkshop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.