European Expansion for AMR

Full service research firm AMR, which has its headquarters in the US and offices in Mexico, has announced the opening of an office in Madrid, Spain, and has appointed Alberto Herreros to lead its drive into Europe.

Herreros, a twenty-year MR veteran, will centralize all operations for International clients while developing new business among European clients wishing to conduct research projects in Latin America and the USA. His previous roles include International Manager and Health Division Director positions at Escario, Advira and INNER Research (now part of Ipsos).

AMR says it aims both to increase client numbers in Europe and provide them with 'a closer and highly experienced contact point.'

Web site: www.amr-int.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.