UK Body Brings Clients and Agencies Together

In the UK, MR training and consultancy organisation Insight Management Academy has launched the 'Agency Group', an initiative offering members workshops, assessments and the chance to 'work closely with major clients'.

The Academy itself offers specialist training and consultancy to clients and agencies. The new Group was launched with an inaugural workshop in August attended by fourteen senior representatives from UK-based agencies, plus clients from Molson Coors and Barclays.

The fourteen founding members include Acacia Avenue, Accent, Beehive Research, Breathe, Charterhouse Research, Chime Insight & Engagement, Harris Interactive, Nepa UK, Purple, RDSi, Vision Critical and Vox Pops. Beehive MD Paul Kavanagh says of the new initiative: 'We all do quality research. It's about how we embed that in to companies, how we help them make better decisions, how we get the Board to really understand what we do and its value. That is what I am looking forward to - really drilling into that value piece and collectively coming up with something that will transform the way organisations use insight'.

More information about the initiative is at www.insight-management.org/insight-management-agency-group .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.