Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen’s US Watch business segment.
Nielsen says that following the deal, it now measures ‘eight hours a day per person of dynamic media consumption.’ In financial terms, it expects the deal to add $0.26 to adjusted net income per share during the first full year of operations, and $0.32 during the second year.
CEO David Calhoun describes today as ‘a great day for Nielsen and a natural step in our evolution’, and adds: ‘Our combined capabilities offer opportunities to measure unmeasured areas that are important to the industries and clients we serve, like streaming audio, out-of-home measurements for television consumption and deeper measurement of multicultural audiences in the U.S.. Globally, this is an opportunity to expand our measurement of consumer behavior and introduce audio measurement capabilities in new markets.’
Web site: www.nielsen.com .