Daily Research News Online

The global MR industry's daily paper since 2000

Nielsen Arbitron Deal Done

September 30 2013

Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen's US Watch business segment.

Nielsen Arbitron Deal DoneNielsen says that following the deal, it now measures 'eight hours a day per person of dynamic media consumption.' In financial terms, it expects the deal to add $0.26 to adjusted net income per share during the first full year of operations, and $0.32 during the second year.

CEO David Calhoun describes today as 'a great day for Nielsen and a natural step in our evolution', and adds: 'Our combined capabilities offer opportunities to measure unmeasured areas that are important to the industries and clients we serve, like streaming audio, out-of-home measurements for television consumption and deeper measurement of multicultural audiences in the U.S.. Globally, this is an opportunity to expand our measurement of consumer behavior and introduce audio measurement capabilities in new markets.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online