Susan Whiting to Retire

Nielsen has announced that Vice Chair Susan D. Whiting has decided to retire at the end of 2013, after thirty-five years with the company.

Whiting is credited with overseeing and leading many of the key changes in Nielsen's approach to research, including guiding it through the transition to measurement of a multi-channel, multi-screen world, establishing a global media measurement business, and putting structures in place to ensure diverse consumer voices are heard.

After graduating from Denison University, she became the first woman hired into the company's inaugural media management training program, and rose to membership of the senior leadership team by the late 1980s. At the start of 2002 she took the key role of President and CEO of Nielsen Media Research, replacing the retiring John Dimling, and in 2007 she was appointed Chairman of Nielsen Media Research and EVP of The Nielsen Company, with marketing and product leadership responsibilities for all Nielsen business units.

The following November, Whiting was promoted again, to her current role of Company Vice Chairperson, working closely with Chairman and CEO David Calhoun and leading Nielsen's global client relations, communications, marketing, public and government affairs and corporate social responsibility. Two years later she assumed added responsibility for diversity, focusing on the firm's leadership, global workforce of more than 35,000, and external purchasing policies. She was also appointed as a member of the Board of Directors at brand protection specialist MarkMonitor in autumn 2009.

CEO Calhoun said 'I want to express my deep appreciation to Susan for her partnership these past seven years and most especially for all she has given Nielsen for more than three decades.'

Whiting herself comments: 'I've been very proud to have had the entirety of my professional life spent as a member of the Nielsen family. My career at Nielsen has been enriching both because of the wonderful talent of my colleagues but also because of the tremendous changes the media industry has and continues to experience.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Arbitron Inc.
• All news