Aegis Buys Russian Agency Traffic

Global marcoms group Aegis Media has acquired Russian digital agency Traffic, whose range of services includes web and app development, social media marketing, media planning and buying, research, and analytics.

Terms of the deal were not disclosed, but on completion Traffic will be integrated into the Isobar digital media network and renamed Traffic Isobar. This will be Aegis Media's second full-service digital agency in Russia alongside digital communications specialist AdWatch Isobar.

Founded in 2002 and with bases in St Petersburg and Moscow, Traffic is led by MD Alexey Kupriyanov and employs around180 digital marketing specialists. Following the acquisition, Kupriyanov will continue to lead his team as Managing Director of Traffic Isobar and Alexander Kim will continue to be MD of the Moscow office.

Kirill Matveev (pictured), CEO of Aegis Media Russia, welcomes Traffic's highly-skilled team and comments: 'We are delighted to be in a position, following the acquisition of Traffic - our new front-office for clients based in St Petersburg, to expand the Isobar network to this region - a new emerging digital market with talented and passionate specialists.'

Web sites: www.aemedia.com , www.isobar.com and www.t-agency.ru .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.