Bottlenose Launches Trend Intelligence 'Nerve Center'

Trend intelligence firm Bottlenose has launched a tool called the Nerve Center, which combines massive data sets, natural language processing and statistical algorithms in order to spot relevant trends emerging across social media and business data.

From its offices in Los Angeles, New York City and Amsterdam, Bottlenose focuses on discovering, tracking and acting on trends. The firm was founded in 2010 by serial entrepreneur Nova Spivack, and web technologist Dominiek ter Heide, who have since raised more than $3.6m in venture capital.

Bottlenose says the Nerve Center will be used to spot and measure emerging trends and rank them by impact, to help customers identify and anticipate those that will drive businesses. The tool also features dashboards which visually highlight trending content, sentiment, topics and their origins, and allow them to be benchmarked against competitor data.

The tool can also integrate trend data from social media trends with enterprise and industry data sets such as web site analytics, marketing and ad performance data, and TV ratings.

CTO ter Heide (pictured) explains: 'The Bottlenose platform mines data and performs statistical analysis in real-time to help enterprises discover and track the emerging 'unknown unknowns' that traditional listening and social monitoring tools would miss. As real-time pressures build, our customers need to be alerted to hidden and over-the-horizon trends they have no way of discovering today.'

Web site: www.bottlenose.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.