Dorsey to Lead Ipsos Loyalty Tech/Telecoms Team

In the US, Ipsos Loyalty has appointed Trish Dorsey as Senior Vice President and leader of its Technology and Telecommunications team.

Dorsey (pictured) joins with more than twenty years' marketing research and consulting experience. Most recently, she spent nine years at TNS, latterly as SVP of the East Region Consumer Team; and earlier running the Brand and Communications practice and various sector teams including Technology. Before TNS, she held senior leadership roles at both Knowledge Networks and Marketing and Planning Systems (MAPS).

Matt McNerney, President of Ipsos Loyalty in the US, comments: 'As an accomplished and creative business and thought leader, Trish Dorsey brings a wealth of expertise to our team and will help our technology and telecommunications clients connect with and better understand their consumers and clients.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.