TNS has launched an 'express' version of its flagship ConversionModel brand equity tool, which it says will enable businesses to identify growth opportunities and build brand equity in a matter of hours.
The ConversionModel, which was developed by Head of Behaviour Change Jan Hofmeyr (pictured), offers a way of rationalising the inconsistency between customers' expressed satisfaction levels and actual repeat purchase behaviour. The new ConversionModel Express has been launched in partnership with online market research platform ZappiStore, to enable brand owners to conduct quick surveys of consumer behaviour and gather top-line insights on growth opportunities.
Hofmeyr comments: 'In today's constantly shifting marketplace conventional tracking is often too slow to provide actionable insights. ConversionModel already offers brands a unique way to identify and quantify growth opportunities, but now brands will have this kind of insight at their fingertips.'
Currently available in the UK, US, France, Germany, China, Australia and Canada, the app will soon be rolled out in other markets.
Web sites: www.tnsglobal.com and www.zappistore.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.