Canadian Launch for Millward Brown Qual Practice

Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada.

The firm says the move will enable it to 'leverage the best R&D, innovation and thinking from around the world, including digital tools and communications workshops, to advance qual research in the Canadian market.

Scott Megginson, President of Millward Brown Canada, says the company is 'showing its commitment to qualitative research as a centre of excellence, and more than just a capability'. MD Sandy Shiffman adds: 'We know marketers seek a better integration of qualitative and quantitative insights. Our specialist teams are designed to collaborate and deliver these holistic solutions to help our clients build effective campaigns and grow great brands.'

Other specialist practices within the group are Millward Brown Digital; a Neuroscience Practice; and brand and marketing ROI strategy firm Optimor.

Part of Kantar within WPP, the firm is online at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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