B2B International Introduces 'Beyond Knowledge' Focus

Global business research agency B2B International has introduced a new positioning statement, 'beyond knowledge', to define its ability to offer market intelligence gleaned from research, combined with 'opinions, actionable recommendations, and strategic direction'.

Launched in 1998 by father and son team Paul and Nick Hague, the company has offices in Manchester, London, Brussels, New York, Chicago, Shanghai and Beijing, and also runs a specialist design, ad and marketing agency B2B Marcomms, as well as a consumer-focused agency called deep see.

Co-founder and Director Paul Hague (pictured) says that the company decided to rebrand in recognition of how market research has changed in the last decade, how clients perceive market research, and how the 'digital revolution' and the rise of social media need to be 'more overt' in a brand.

'Our new visual identity and brand proposition have contributed to a brand that looks and sounds like a smart and experienced leader. The way we communicate expertise and intelligence is to lead by example - to say we think that way, speak that way and write that way. We intend this revamp to exemplify this,' Hague adds.

The company is online at: www.b2binternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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