Crimson Hexagon Adds 'Topic Waves' Trend Detection

US-based social media monitoring firm Crimson Hexagon has added a trend detection feature called 'Topic Waves' to its ForSight platform, which it says will help customers discover emerging trends and topics across social media conversations.

ForSight provides a real-time view of how engaged online consumers think and feel about brands or issues. With the addition of Topic Waves, the firm says it will be able to reveal the 'evolving stories' taking place across social media networks, and visualize the volume of conversations associated with specific topics over time. Through the new feature, and using data from Crimson Hexagon's 365-billion-post social media analysis library, users will be able to gain access to present and historical trend data with social media topic modeling capabilities going back to 2008.

In addition to Topic Waves, the company has also recently added Twitter metrics; improved automated sentiment categorization and measurement; the 'Crimson Community' forum which connects customers with Crimson Hexagon employees and partners; and a tool called 'Workplaces' which allows users to create results from multiple ForSight analyses and queries.

Company President Curt Bloom comments: 'The new Topic Waves feature joins a broad set of unique capabilities in our ForSight platform that enable Crimson Hexagon users to discover unexpected ways consumers are talking about brands, products and topics relevant to their business. The ability to explore social conversations and identify trends quickly arms customers with another level of meaningful insights to drive business decisions.'

Web site: www.crimsonhexagon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.