New ThinkNow Omnibus Puts Hispanics in Context

In the US, ThinkNow Research has launched Omnibus Plus+, a monthly Hispanic customer omnibus allowing comparison with results for the population as a whole.

Burbank, CA-based ThinkNow specializes in researching US Hispanics through online research panels and communities targeting acculturated, un-acculturated and bi-cultural Hispanic US citizens. It also works among other groups of 'hard-to-reach' consumers.

The firm's co-founder Roy Kokoyachuk says Omnibus Plus+ has been launched to help those clients who previously felt like they were analyzing data 'in a vacuum', with no way to compare and contrast their findings with the rest of the population.

'We've addressed those issues in two ways', says Kokoyachuk. 'First, because the broad market data is collected at exactly the same time at the Hispanic consumer data, comparisons are easy and accurate. Second, the 'gen pop' data is included in every Hispanic Omnibus study we conduct at no additional charge... in essence, providing more research for the same dollar'.

Web site: www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.