New Leader for ViewsCast UK

Ipsos Loyalty has appointed Nick Lygo-Baker as Head of its real-time customer feedback platform ViewsCast in the UK.

ViewsCast was acquired by Synovate in 2003, joining Ipsos in 2011

Lygo-Baker brings more than fourteen years' experience of working with customer data in the retail and hospitality sectors. He worked most recently as Head of Product Development & Innovation at Grass Roots Plc, and before this at Retail Eyes (later acquired by Marketforce Information), managing national customer experience measurement programmes.

In his new position, his main role will be to lead the ViewsCast team in the delivery of IVR, SMS and online customer feedback studies; but he will also support Ipsos Loyalty's broader Enterprise Feedback Management (EFM) business.

Niall Rae, MD of Ipsos Loyalty UK, comments: 'Nick is passionate about customer service excellence and technical innovation, and his work with world-class retailers and top FMCG brands has given him a thorough understanding of the relationships that customers develop with brands, retailers and staff. His expertise and aspirations make him a perfect fit for Ipsos Loyalty and I'm delighted to welcome him on board.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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