Belgian Firm Unveils Mobile Survey App

Antwerp, Belgium-based Survey Anyplace has launched a made-for-mobile survey tool whose respondents are not required to load an app or join a panel, but can scan a QR code or type in a shortened URL to take part.

The firm says the tool will help clients collect data from previously inaccessible customers, at the moment when they are in the middle of interacting with a product or service, or for example participating in an event. Survey design automatically incorporate brand logos and corporate colours, and responses are uploaded immediately to a secure centralised location for instant use if required.

CMO Mark Penson says key features include White Labelling, which allows users to own-brand surveys, 'working with the tool as if it were theirs'; Skip Logic, allowing routing based on initial answers; and the ability to take pictures on an iPad or iPhone in the middle of a survey.

Web site: www.surveyanyplace.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.