LatAm Launch for Panel Firm Offerwise

Panel and sample provider Offerwise is expanding throughout Central and South America, including the Caribbean.

The company, which also offers full service research, has hitherto focused on the US Hispanic market. Since June, it says it has been 'quietly' building its QueOpinas.com panel in Spanish-speaking Latin America, and since August a Portuguese language panel, VoceOpina.com.br, in Brazil. Offerwise has used TV advertising among other methods to grow the panels rapidly, and says it is currently adding around 5,000 panelists a day.

QueOpinas.com in the US now has almost 300,000 US Hispanic panellists, and collects detailed profiling data including education level, media habits, regular grocery purchases and household demographics.

President and CEO Andrew Lissak comments: 'In the wake of our success in the US Hispanic market, branching out to Latin America was a logical next step for us. With just a brief period of ramp-up, we are quickly becoming home to the fastest growing panels in Latin America.' Lissak says TV advertising, an unprecedented recruitment method in the region, has added panelists at a much higher rate than any other sample provider in the region, and at a lower price point.

Offerwise was founded in 2001 and is based in Ashburn, Virginia with offices in Seattle, Chicago, and Buenos Aires. Web site: www.offerwise.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.