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Bain Offers $501m for Macromill

December 12 2013

Private investment firm Bain Capital Partners has made an offer of 51.4 billion yen ($501m) to buy all the shares of Tokyo-based online research firm Macromill.

Tetsuya SugimotoLed by founder and Chairman Tetsuya Sugimoto (pictured), Macromill offers a proprietary automatic online research system which instantly collects consumer response on products and services, as well as its own Japanese panel, and a brand data bank through which it analyzes the correlation between consumers and the brands they purchase.

In 2010, Macromill acquired Yahoo Japan's market research business Yahoo Japan Value Insight (YVI), and Yahoo Japan Corp is currently the firm's largest shareholder, with a 22% stake.

Bain has proposed to buy up to 65.4 million shares for 786 yen per share, representing a 19% premium over Macromill's latest closing price of 663 yen. The offer is supported by Macromill's Board of directors, who are recommending it to shareholders.

Web site: www.macromill.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

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