Nielsen Names New Marcoms Leader

Nielsen has appointed former Edelman exec Katie Burke as Executive Vice President of Marketing and Communications, responsible for the firm's internal and external communications, content development, digital marketing and industry relations.

Burke (pictured) joins with nearly twenty years' experience. Most recently, she served as the Global Chair of Public Affairs at PR giant Edelman, prior to which she held several major roles in US politics, including Director of Television News in the White House. She also served as Communications Director for US Political Campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger's successful re-election campaign in California.

In her new position, she reports to newly appointed CEO Mitch Barns, who comments: 'We are thrilled to welcome Katie to Nielsen. Her extensive experience at the highest levels of government, politics and public relations makes her the ideal leader to advance our global messaging and brand strategy efforts, driving growth for Nielsen and our clients.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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