Emerging Market Social Media Specialist Launched

In Paris, former Publicis exec Adrien Cusinberche and PR Guillaume Aoust have set up Fauve, a social media analysis and ad agency for brands active in emerging markets. The firm's first tool is a big data analytics service called Lynx.

Cusinberche (pictured) previously worked for ad giant Publicis and at digital agencies You to You and Fresh, while Aoust was a Consultant at executive search firm YourVoice and worked as a PR. The new firm taps a network of local social media specialists, public affairs consultants, psychologists, statisticians and analysts to offer a range of services to help governments and brands build and measure social media strategies and targeted communications.

Specific services include content and social media semantic analysis, competitor benchmarking across social media activity, and speech impact measurement. Lynx has been designed to capture and analyse discussions and expressed opinions taking place across the Internet at a national and international level, including major social media networks, blogs and forums.

Fauve is currently focusing on West and North Africa, the Middle East and Madagascar, and is online at www.fauve.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.