Onish Joins Decision Insight

Former Campbell Soup shopper strategist Russ Onish has joined virtual shopping research specialist Decision Insight to lead its Client Solutions team.

Based in Kansas City, the company offers the ShopperIQ range of solutions, which examine what consumers do while in an actual store environment. Manufacturers and retailers use the suite to measure the impact of various pricing strategies, evaluate and optimize packaging that impacts performance on the shelf, and test alternative in-store communications.

At Campbell Soup, Onish (pictured) was VP of Shopper & Category Strategy, leading a team of more than 50 professionals. Prior to this he served as Director of Category Leadership and Shopper Insights at Nestle Dreyer's Grand Ice Cream, and SVP of Strategic Solutions at Symphony IRI Group.

In his new role as Executive Vice President at Decision Insight, Onish is charged with developing technology-enabled solutions to meet the needs of manufacturer, retailer, and restaurant clients. The firm commented in a statement: 'Russ has the expertise and passion to help clients create winning retail strategies and to communicate them in a breakthrough way to achieve marketplace activation.'

Web site: www.decisioninsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.