Four Fieldwork Firms Form FIVE

Market research firms Fieldwork Network, i-view London, Viewpoint Europe, and Estudio Silvia Roca have joined forces to create an international alliance called FIVE Research, which aims to provide MR services across 'any city, any methodology, anywhere in the world'.

The four are aiming to offer clients a seamless way to conduct multi-market international studies, which they say has previously been difficult due to the large number of practices and experience levels found across different cultures. Combined, the companies offer access to 23 studios in the US, London, Germany, Spain, and Latin America - as well as experience of working with research service providers in more than 40 countries.

The four have their headquarters in different parts of Europe and the Americas. Viewpoint Europe is based in Germany and is a specialist in automotive, B2B and consumer studies, while Estudio Silvia Roca is a qual and quant fieldwork specialist located in Spain and Central/South America. US-based Fieldwork Network offers global project management for marketing research, while I-view London is billed as 'the newest, most central and technologically advanced viewing facility in London'.

Michelle Borea (pictured), President, Fieldwork Network, International Division, comments: 'We are delighted to announce the formation of FIVE Research providing global project management for all clients made seamless thanks to a well-honed understanding of multi-country research projects.'

Web site: www.fiveresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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