Ogilvy PR Launches Pan-Company Insight & Strategy Team

Ogilvy Public Relations has launched an Insight & Strategy (I&S) division, led by EVP and Director of Insight & Strategy Michael Briggs. His new team will comprise senior staff across North America, who will enhance the agency's capabilities to generate research-based insights.

Briggs (pictured) joined Ogilvy PR more than fifteen years ago, prior to which, he served as Communications Manager for InterAction, an association of global humanitarian NGOs; and he managed media relations and events for Oxfam America.

His new team will comprise a small group of senior-level partners and mid-level fellows among Ogilvy PR's US offices and practices. The division will be supported by the firm's Research Group, which will also continue to support in-house custom qual, quant, traditional/social media, and secondary research needs across North America and globally.

Robert Mathias, CEO North America, comments: 'Developing meaningful insights that inform smart strategies are paramount to achieving our clients' business goals. With Michael at the helm, Insight & Strategy will bring together our best and brightest across North America to further strengthen our position in these core disciplines.'

Web site: www.ogilvypr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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