comScore Reports Double-Digit Revenue Growth

Digital measurement specialist comScore has reported a 15% rise in fiscal fourth quarter revenue to $76.5m from $68.4m in the prior year period, while net income was $170k against a year-earlier loss of $1.6m.

For full year 2013, revenue was up 16% to $286.8m from $255.1m, while net loss fell to $2.3m from last year's figure of $11.8m.

During this fiscal year, the company is anticipating revenue of $316.5m to $327.5m, with net ranging from a loss of $2.8m to a profit of $6.7m.

CEO Dr Magid Abraham (pictured) said that looking ahead, the firm is planning to invest an additional $8m to £10m to support expansion in the total video measurement market, which comScore believes is worth approximately $3 billion. 'Our FTC-mandated license agreement with Nielsen for TV viewing data from 70,000 Arbitron panelists will enable significant expansion of our cross-media measurement capabilities with a very attractive cost structure. With our breadth of data assets and capabilities, we believe that comScore is the only company positioned to deliver 'total video' measurement at scale,' Abraham added.

Yesterday, the firm announced it has partnered with Google to offer brand marketers using the latter's DoubleClick ad platform, a real-time audience metric, and that President Serge Matta is soon to become comScore's new CEO.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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