San Francisco-based Peanut Labs has set up an office in London, from where it will offer social media sampling services across the UK, France and Germany. Will Carroll and Lewis Reeves join from sister company Research Now, to lead the new office.
Peanut Labs was launched in 2007, to profile members of social networking sites and provide market researchers with access to them. In 2010, the firm was acquired by e-Rewards, the parent company of online panel specialist Research Now.
Carroll and Reeves join as Associate Director of Peanut Labs - Europe, and Head of Sales - UK respectively. In these new roles, they report to Ben Hogg who was recently promoted to MD of EMEA, Portfolio Companies at Research Now.
Noman Ali, co-founder and CEO of Peanut Labs, comments: 'In order to counter the extreme pressure on companies to gain more insights with shorter turn-around times and less money, we are now extending our offering of speedy sampling at a competitive price to the European market. We are excited about this launch and look forward to further growing our business in the greater EMEA region.'
Web site: www.peanutlabs.com .