Swiss market and opinion research firm ISOPUBLIC has changed its name to Léger Schweiz, after the Canadian Léger Group, its majority shareholder.
Gallup subsidiary ISOPUBLIC was founded in 1943, and offers a wide range of qual and quant methods along with telephone, face-to-face and online techniques. Léger Group became its majority shareholder in 2011.
The new name reflects the access the firm gives clients to Léger Group's new products and an international network comprising more than 600 employees at six locations.
Web site: www.leger360.ch .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.