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Precision Opinion Opens Mobile Research Division

March 28 2014
US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has opened a mobile division, Turning Point Research, at its headquarters in Las Vegas.

Jim MedickThe new division is developing a free mobile data collection app which will be available on both Apple and Android platforms. Users will download the app, register for an account and then immediately begin taking surveys - with a cash incentive deposited directly into their PayPal account.

Through the app, respondents will be able to watch and give opinions about video clips using a real-time slider, or answer follow up questions after the video is watched; record their voice answers; and capture and submit images. Users will be tracked when they enter a specific area or store, and the Turning Point Research team will then send them ‘push notifications’ to take a relevant survey, as well as collecting passive data around app users’ habits.

Company President Jim Medick (pictured) comments: ‘It is time for market research to get with the times. We couldn’t be more thrilled about the technology and developments that are occurring in our new division.’

Web site: www.precisionopinion.com .