Rewardcraze Launches MENA Panels

In the Middle East, online social media rewards platform Rewardcraze has introduced a portfolio of online research services, including data collection and survey programming, along with new consumer and business panels.

Launched last year by Jordanian entrepreneur Khaled Jabasini, Rewardcraze enables users to gain points and prizes through their social media activities such as subscriptions, game playing, watching videos, and completing surveys, with the possibility of accruing extra points by liking, sharing and reacting to social media content. User behaviour data is then gathered to enable advertisers to personalize their approach.

The firm's new online research services include a panel covering the Middle East markets, with a focus on KSA, UAE and Egypt and members profiled by demographics, behavioural attributes and purchasing behaviour. In addition, the division offers a survey programming service supporting both Arabic and English languages.

Adnan Edinat (pictured), who recently joined the newly created Rewardcraze Research as Client Services Manager from Yahoo! Maktoob Research, states: 'We just started with our sampling and other related online research services and we are currently working on other services that should be launched soon.'

Web sites: www.rewardcraze.com and http://research.rewardcraze.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.