nQuire's China Panel Launches as CrowdSurvey

MR agency nQuire and Chinese mobile crowdsourcing company Weichaishi have launched their recently announced mobile panel under the name 'CrowdSurvey'; and published its first weekly report, 'China Buys'.

The service, announced at the end of March and described as China's largest mobile research panel, is based on Weichaishi's 1.3 million users and handled by nQuire China. CrowdSurvey's app can be used for custom research including video ethnographies, mystery shopping and store audits, in addition to providing published reports.

For the initial poll, around 5,000 Chinese consumers gave feedback on their past and future purchases of domestic milk products. Topline results are free.

Weichaishi CEO Charles Pei comments: 'We're really excited that we can come to market with a real report of real results in just a month. It shows that our mobile application can get data quickly and accurately'.

Web site: www.crowdsurvey.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.