Adobe Adds Analytics and Modeling Features

Adobe has upgraded its Media Optimizer platform to include new predictive modeling algorithms helping clients optimize campaigns in real-time across search, social media and display.

The new version allows marketers to evaluate options to increase campaign performance; simulate campaigns and set budgets, with spend recommendations for desktop and mobile; and make real-time adjustments to search marketing bids according to device type, geolocation, audience and time of day.

Adobe Analytics, which forms a key part of the company's 'Marketing Cloud' suite and grew out of the acquisition of Omniture in 2009, has also been upgraded, adding a real-time event 'firehose', decision trees for predictive marketing, Apple iBeacon support and enhancements to the mobile module added last year.

Web site: www.adobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.