Crowdsourcer Chaordix Mops Up Napkin Labs

Crowdsourced brand and product innovation specialist Chaordix has acquired Colorado-based crowdsourcing technology provider Napkin Labs.

Chaordix's Crowd Intelligence community solutions combine crowdsourcing processes with social science practices to help clients sustain community engagement and provide them with predictive intelligence for product innovation.

Napkin Labs was co-founded in 2009 by CEO Riley Gibson and COO Warren Ng, launching a key product OpenLab - an online collaboration and ideation software solution - two years later. Following the acquisition, the Napkin Labs solution will be offered alongside Crowd Intelligence as a separate product, while the two are being integrated into a single solution.

The buy caps twelve months of rapid expansion for Chaordix and follows four C-level appointments and the opening of an office in London. Shelley Kuipers, Chaordix founder and CEO comments: 'Many of the brands we work with are looking to expand and deepen their engagement with the fan bases they've cultivated in social channels like Facebook. That's why we're so excited about the Napkin Labs technology. We'll use it to directly connect our Crowd Intelligence communities with the social channel to drive crowd-powered innovation across organizations. It's a new level of sophistication for Chaordix and a game changer for our clients.'

Gibson says of his firm's new owner: 'As the crowdsourcing space evolved over the last five years, we became increasingly aware of the innovative work Chaordix was doing and the complementary nature of our solutions.'

Web site: www.chaordix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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