Lionbridge Snaps Up Darwin Zone

US marketing tech firm Lionbridge Technologies has acquired Costa Rican digital marketing services agency Darwin Zone, which provides research and analytics in addition to SEO and social media services. The cash deal was valued at c.$2.4m.

Darwin Zone, which was founded by former Google and Procter & Gamble exec Sergio Restrepo (pictured) in 2011, now employs around 70 members of staff. The company's range of services includes social media listening, engagement, reporting and analytics; ad campaign management and production; ad serving; and web site and app development. Lionbridge says the acquisition will add 'nearshore' operations and expertise to support its own digital marketing services offerings.

Rory Cowan, CEO of Lionbridge, comments: 'Darwin's ideal combination of skills, geography and cost complements our global capabilities and provides high quality digital marketing services in the time zone of our clients' US marketing teams. This addition also bolsters our presence in Latin America and allows us to efficiently scale our business to meet our clients' evolving digital content needs.'

Web sites: www.lionbridge.com and www.darwinzone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.