Millward Brown Appoints Simulin for Euro Client Role

Millward Brown has appointed Jérome Simulin to the new position of SVP, Strategic Client Growth, Europe, based in Paris. Simulin was previously SVP of Europe for marketing tech firm Affinnova, helping to launch and grow its European business.

Reporting to Regional MD Benoit Tranzer, he will now work with the Kantar company's European teams to help clients 'grow their businesses through developing stronger brands in the digital world.'

Simulin, who studied at the ESSEC Business School, brings more than twenty years' experience in strategy consulting, market research and sales spanning FMCG, durables and life science markets. Before working at concept testing and forecasting software firm Affinnova, he held senior regional and global management roles at Nielsen and IPSOS.

Tranzer comments: 'I am delighted to welcome Jerome to Millward Brown and look forward to partnering with him in this new role to build on our momentum in the region. He is an experienced professional with expertise in brands, innovation and driving return on marketing investment, all of which are particularly important as we help our clients grow brands in the increasingly complex media landscape.'

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Kantar Millward Brown
• All news
• MrWeb info