Ensighten Opens in Australia

US-based web site tag management specialist Ensighten - whose system simplifies third-party services for web analytics, advertising and content targeting - has opened an office in Sydney, Australia.

Ensighten's technology is commonly embedded into web sites, mobile apps and online video, and promises 'superior data clarity' and tracking of online behavior. Through the firm's platform, marketers and web analytics specialists can manage updates and customize or remove tags on their own, in 'any' technology environment.

The Australia opening follows the firm's acquisition of global competitor TagMan, along with a $40m Series B funding round. Chris Brinkworth (pictured), who previously ran TagMan in New York, has been appointed Ensighten's Regional Director Asia Pacific.

Ensighten President Dan Dal Degan comments: 'Chris has a wealth of pioneering adtech sector experience, including launching the TagMan US headquarters, and he is well known in the Australian digital media industry after seven years at emitch. We are thrilled to have Chris returning to Sydney to help enterprises across APAC dramatically increase their marketing ROI.'

Web site: www.ensighten.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.