Schlesinger Hires Nielsen Panels Man as CTO

US-based fieldwork group Schlesinger Associates has appointed former Nielsen Global Panel Leader Jade Landfried as Chief Technology Officer.

Schlesinger has a network of fourteen focus group facilities in the US, and also owns Paris-based fieldwork services agency ConsuMed Research and focus group facilities provider Passerelles; London firm The Research House; and Schmiedl Marktforschung, a fieldwork services agency and provider of focus group facilities in Germany.

Landfried (pictured) joins the New Jersey headquarters with more than sixteen years' market research experience. For the past four years, he worked at Nielsen - initially as Director of Pharmaceutical Operations, and latterly as Global Panel and Field Leader across several divisions. During the previous decade, he held senior roles at choice modelling specialist [at]Futures, which he co-owned and which Nielsen acquired in 2010.

CEO Steve Schlesinger comments: 'Jade has a proven record of success in market research driving cutting-edge technology solutions. We look forward to leveraging for our clients the specialist technology and global panel experience he brings to the role.'

Web site: www.schesingerassociates.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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