TV Trade Body Names Hadassa Gerber as CRO

In the US, television industry trade association TVB has appointed media research veteran Hadassa Gerber as Senior Vice President, Chief Research Officer.

TVB is the not-for-profit trade association of America's commercial broadcast television industry, with members including television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and more than 500 individual television stations. The organization carries out a variety of research looking at the role and effectiveness of different media, including The Media Comparisons Study which offers analysis of multi-media usage and effectiveness.

Gerber joins with more than 30 years' media research experience. Most recently, she worked at the Syndicated Network Television Association (SNTA) spending a dozen years as Director of Research and Systems. Prior to this, she spent twenty years in a number of senior and executive director roles for leading ad agencies including Y&R, Media Edge, DeWitt Media, Wells, Rich Greene and McCann-Erickson. She is currently a member of the Council for Research Excellence (CRE) and serves on the CRE's Media Consumption and Engagement Committee (MCE).

Steve Lanzano, TVB President and CEO, comments: 'Hadassa will be instrumental in helping the TVB extend its core research capabilities while introducing new concepts to aide our customers with their media purchasing decisions by quantifying the value of local broadcast television's role as the most influential advertising medium.'

Web site: www.tvb.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.