UK Newspaper Industry Plans New Audience Measure

The UK's newspaper industry is to appoint a strategy consultant to advise on the building of an audience measurement system to reflect the way people now read newspapers - across print, laptops, tablets and mobile.

The initiative follows a workshop last year and a scoping exercise earlier this year which involved consultation with UK advertisers and media agencies, as well as a number of audience measurement bodies. Newsworks, the marketing body for national newspapers, will oversee the appointment of a consultant to investigate the audience measurement requirements of the main players in the industry, and a brief will then be created and an RFP issued.

In advance of this appointment, the NPA (Newspaper Publishers Association) has served statutory 18-month notice on the National Readership Survey (NRS), which currently administers the audience measurement system covering both national newspapers and magazines.

Simon Redican, CEO of the NRS, comments: 'It is always appropriate for our stakeholders to constantly review their audience measurement requirements. The NRS has already made great progress in delivering a contemporary audience measurement system with the launch of NRS PADD (print and digital data) and the impending launch of mobile and tablet readership measurement data, so the NRS will be active participants in this process.'

Web sites: www.newsworks.org.uk and www.n-p-a.org.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.