Sizmek Launches Audience Suite

NYC-based digital ad management company Sizmek has unveiled a tool providing an integrated view of campaign performance measurement, integrating data from comScore's vCE and Nielsen's Online Campaign Ratings.

Currently available in Beta and for select customers only, Sizmek Audience Suite brings the data together within the firm's MDX open ad management platform, to show multi-channel campaign performance. The product takes Gross Ratings Point (GRP) data from either vCE or Online Campaign Ratings and displays them alongside its own MRC-accredited performance metrics, including video completions, brand safety measures and conversion data.

Users can set target groups for each campaign, then analyze Sizmek's delivery and engagement data by time, geographic distribution and site.

Andrew Bloom, SVP of Strategic Business Development at Sizmek, says the product will allow digital marketers to compare channels and results seamlessly, and adds: 'This ability to easily merge demographic and ad server performance metrics such as video completion rate will be an enormous advantage for our platform users.'

Sizmek works in 48 countries, has more than 850 employees and is online at www.sizmek.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.