US-based MediaMath, which offers tools for digital ad buying, data management and other aspects of digital marketing, is to relocate its New York teams to a 106,000 square foot space in the 4 World Trade Center building (4 WTC) in Manhattan.
MediaMath's TerminalOne platform helps plan, optimise and analyse both direct response and branding campaigns. Earlier this year, the firm raised $73.5m in a Series C round of funding; and acquired Tactads, a firm providing cookie-less and cross-device ad targeting technologies. Last year, it bought the Advertising Decision Solutions (ADS) business of online management and measurement firm Akamai.
Early in 2015, MediaMath will bring together its more than 300 New York-based employees from three Midtown locations, and re-locate them to the 44th, 45th and 46th floors of the 72-story 4 WTC. The skyscraper is part of the new World Trade Center complex, located on the southeast corner of the sixteen-acre site where the original World Trade Center stood.
CEO Joe Zawadzki comments: 'MediaMath has been blessed with outstanding growth over the past seven years, which is a testament to the market's need for a transformation in digital marketing through software, and the service that makes it work for you. We look forward to bringing our talent, energy, and culture to Lower Manhattan and look forward to our clients and partners doing the same.'
Web site: www.mediamath.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.