Criteo Expands Ad Targeting Platform Worldwide

Ad technology firm Criteo has enhanced its platform to enable advertisers to target consumers with individually personalized ads in 'more than 130 countries.'

Criteo uses predictive software algorithms combined with insights into consumer intent and purchasing habits, to deliver targeted ads in real-time. Last year, the firm acquired mobile analytics company AD-X Tracking, which enables brands and agencies to track advertising performance across mobile apps.

The firm says its enhanced prediction and recommendation technology The Criteo Engine now allows clients to deliver performance-based ad campaigns in multiple regions simultaneously; and that users can now estimate the economic potential and consumer accessibility of each global market, and gain insight into when, where and how to run campaigns that yield the best post-click performance.

COO Eric Eichmann comments: 'It doesn't matter if you're looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust.'

The firm, which has fifteen offices across the US, Europe and Asia and more than 1,000 employees, is online at: www.criteo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.