Ipsos MediaCT Launches PLSme!

Ipsos' MediaCT division has launched an approach it calls PLSme!, to help media and content clients better understand audience behaviour, engagement and monetisation opportunities.

The PLSme! approach has three measures - Pick Me!, Share Me! and Love Me! - which it says between them assess the nature of the consumer journey. Pick Me! identifies the 'stand out' factors in the appeal of media and content brands; Love Me! analyses consumer engagement with those brands; and Share Me! uses the diagnosis to build monetisation strategies around areas such as social media, apps and subscriptions.

Ipsos MediaCT Executive Director Kirsten Riolo (pictured) says the new solution answers 'a real gap in the market' for 'research solutions which take into account all the information a marketer needs to improve brand appeal, connection and monetisation opportunities in one framework.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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