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TNS and Medallia Link for New CEM Approach

August 14 2014

TNS has partnered with customer experience management (CEM) software firm Medallia, to provide a new offer to help organisations develop consumer-centric business strategies.

Stefan SchmelcherMedallia's CEM platform delivers targeted customer feedback to enable clients to resolve issues as they emerge. This platform works in conjunction with TNS's flagship CE product TRI*M, which identifies gaps between customer needs and company performance.

The partners say their new combined solution will provide a systematic approach for making customer insights central to daily decision-making. The solution will be supported by the recent launch of the TNS Customer Insight Survey, which provides access to a study of 40,000 customers across twenty markets.

Stefan Schmelcher (pictured), Global Head of CEM at TNS, says the solution will 'trigger a shift in how organisations use customer feedback data, moving from just understanding customer insights to driving real operational execution of customer experience improvement'. He adds: 'The solution brings the voice of the customer into organisations' daily operations, uniting teams around customer success and ultimately driving company performance and transforming businesses.'

Web sites: www.tnsglobal.com and www.medallia.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

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