Polygraph Buys Offergraph

In the US, social media big data specialist Polygraph Media has acquired marketing science-based predictive technology firm Offergraph. Terms of the deal were not disclosed.

Founded by Ian Karnell, Jeremi Karnell and Dr. Edo Airoldi, Austin TX-based Offergraph helps clients identify, target and engage their social media influencers. The firm's 'Graph Analysis' platform will now be integrated with Polygraph's proprietary social media data mining engine, which helps brands optimize paid, owned and earned social media campaigns. As part of the deal, Airoldi becomes Polygraph's Technical Advisor.

Polygraph CEO Chris Treadaway (pictured) comments: 'Today's smart, data-driven marketers want to dramatically improve their odds of executing successful campaigns, informing decisions with the best data to predict ROI and value. We're very excited about bringing the best data science minds in the world together to understand actions that each marketer can take to drive successful outcomes from social media campaigns.'

Web sites: www.polygraphmedia.com and www.offergraph.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.