Krea Launches Diabetes Panel

Indian medical fieldwork specialist Krea has today launched DIAB+, which it says provides access to 'the entire Diabetes ecosystem of India'. This includes access to diabetologists, endocrinologists, clinicians and hospital and laboratory decision makers.

Making use of an access base of 2629 diabetologists segmented by speciality, 120 'Key Opinion Leaders' (KOLs) and 847 endocrinologists, DIAB+ also accesses nurses and patients through a validated pre-recruited database.

Founded in March 2010 in Chennai by Dexterity co-founder and 'serial entrepreneur' Pravin Shekar, Krea boasts 'the largest physician panel for India', covering KOLs, specialists, GPs, patients and hard-to-reach segments. In February it launched a service called ONCO+, based around a panel of 3,000 of the country's oncologists.

According to Kreator-in-Chief Shekar (pictured): 'The need of the hour is super-specialization! As the largest Healthcare panel for India, we see a growing need to connect with the entire ecosystem. Hence, the launch of DIAB+.'

Web site: www.krea.in .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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