German App Analyst Gets Funds for US / Asian Push

Berlin-based app analytics and attribution company adjust has raised $7.6m in a series C round of funding, for expansion of its team and technologies, with 50 percent specifically earmarked for the US, Chinese and Japanese markets.

The new investment was led by ACTIVE Venture Partners, whose Founding Partner Philipp Schroeder joins the adjust Board of Directors; and included money from Target Partners, Iris Capital and Capnamic Ventures, who have previously contributed to adjust's $4.5m in funding.

The firm says it will establish new regional offices, and has appointed Shawn Bonham to head up its Asian expansion as MD Japan and South East Asia. It already has additional offices in San Francisco and Istanbul.

An official Facebook and Twitter Mobile Measurement Partner, adjust combines 'scientific statistics and a user-friendly product' to help marketers identify and engage with their most valuable user groups.

Bonham, who is fluent in Mandarin Chinese and Japanese, was previously Senior Managing Director for APAC at mobile analytics and marketing tech firm Upsight, and before this worked at NVIDIA and at Havok, later acquired by Intel.

adjust CEO Christian Henschel, who co-founded the firm with fellow mobile ad and media industry veterans Paul H. Müller and Hendrik Volp, comments: 'An investor partnership is all about carefully choosing the right VC to build a great, constructive relationship based on common goals, and we are proud to have found such a great fit with ACTIVE Venture Partners.'

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.