Latin American Buy is First for 1World

US-based polling and data analytics company 1World Online has announced its first acquisition. Mexico-based online polling firm Flipter will become 1World's Latin America division, serving both Central and South America.

Terms of the deal have not been disclosed, but current customers of Monterrey-based Flipter will be transitioned to 1World's multi-lingual publisher platform.

1World launched just over a year ago with a $1m Series A round of funding, closed another $1.5m in Series A financing in January this year, and says it recently surpassed its 750,000th member-user, with over 10m user sessions a month.

The firm sets up online polling and debating systems, integrating expert opinion, and provides in-depth analysis of the data generated. CPO Damien Leostic says publisher clients can use the model to 'compliment their content via native polling and related solutions', and adds: 'Our platform builds 'smart profiles' of readers and site users, giving publications a much richer data set that includes not only demographic information, but invaluable behavioural, psychographic, and brand-preference information'.

With headquarters in Silicon Valley, it also boasts offices in San Jose, CA and the US East coast; with operations in Europe and India, and Asia coming 'soon'. Web site: www.1worldonline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.